Trison builds a daily listening habit across its Spanish sites

Trison, a global leader in audiovisual and multi-sensory experiences, rolled out Croissant across its teams in Barcelona, A Coruña and Madrid.

CHALLENGE

Keeping the best people through fast growth

Trison is scaling quickly, and its HR team knew that growth puts pressure on retention. Annual surveys told them how people felt months after the fact — too late to act, and too blunt to show why their strongest performers were at risk.

What surfaced wasn’t pay. It was recognition: people doing good work without it being seen or said. That’s a gap you only find if you’re asking often enough to catch it.

SOLUTION

Continuous listening, built around what teams are already saying

Croissant replaced the once-a-year survey with short, frequent pulses. Topics are generated by AI from what teams are actually discussing, so questions track live concerns instead of a fixed annual template. Setup was light — no long implementation, no new system for managers to learn.

"The real value of an employee survey begins after the results are published."

Maria Alvez, Global CHRO at Trison

Feedback people can feel

Employees report a clear sense of being listened to — not surveyed, but heard. Across 57 teams, 238 people have given 6,145 answers, and each one feeds the next round of topics rather than sitting in a report.

Results managers can act on

Team leaders get findings specific enough to act on without an analyst in between, so the loop closes in days rather than quarters.

RESULTS

More people speaking up, and leaders who can act on it

Participation in pulse surveys rose to 72% from 25%, generating 6,145 answers and 491 conversations across Trison’s Spanish teams. The recognition gap that annual surveys had missed is now visible — and being addressed.

"We stopped guessing what to ask. The topics come from what people are already saying."

Maria Alvez, Global CHRO, Trison